What Do You Think Of FNB’s Latest Ad?

January 21, 2013

Personally, I’ve loved FNB ever since they gave me an iPad for a minimal monthly fee and 0% interest. I don’t even mind the Steve from beep bank ads… But that’s just me. Apparently the ANC have beef with the bank after its latest ad campaign. Watch the ad below before we go on.

So what’s the big deal? It’s not like they mentioned names or anything? I guess the ANC’s guilty conscience is the only one making accusations.

“This isn’t an advert – it’s a political statement. An attack on the president, his ministers and government as a whole,” said ANC spokesperson Keith Khoza, while the ANC Youth had this to say: “[this campaign] declares war on the democratically elected government of South Africa”. Really? Always with the war?! 

Spokesperson, Khusela Sangoni-Khawe said “How are we to know if what they [the children] are saying is what they truly feel? They [FNB] could have paid them to say those things.” Fair enough, but if you’d watched the Behind the Scenes feature of the ad, Creative Director, George Low would’ve told you that they spoke to over 1600 primary school, secondary school and university students during the course of the research phase for the ad. I’d say that gives a fairly broad overview on things.

The campaign has also been accused of being unclear and disconnected from FNB’s brand values… I don’t even… Guys, their slogan is How Can We Help You; the campaign is called You Can Help. It’s an initiative that gives a voice to the previously voiceless. So yes, some copywriters probably helped out to make the words look readable (although they wouldn’t need to if we had an education system to speak of) but essentially these are the words and thoughts of the SA youth. The truth. You can find out more about the campaign here.

What do you think of the ad? Treason or inspiration? Please leave comments in the section below.

  • http://www.nikkiandnicholas.com Nikki

    I love it. I completely agree that the guilty conscience of the ANC is the only one making accusations here. I don’t see anything wrong with the ad? I would love to see someone point out what is WRONG with it? There is not one lie in there, it speaks the truth and nothing but it. Maybe the truth is a little too close to home for some – Ahem…ANC.

    • http://www.thebrothersfrost.com nickfrost

      My point exactly! :)
      The ad has also been accused of having a “strong message” but an “unclear purpose”… I think the purpose is quite clear? We’re all sick of banks trying to push their services on us. We could do with some uplifting every now and then, there’s definitely no harm in it.

      Thanks for commenting Nikki!

    • ernest

      THE REACTION BY THE ANC PROVES BEYOND REASOBLE DOUBT THAT FREEDOM OF SPEECH IS IN REAL DANGER. ALSO THAT THEY ARE INCREDIBLY SENSITIVE OF ANYTHING THAT REMOTELY COULD BE SEEN AS CRITICISM. WHAT A BEAUTIFUL GIRL!! WHAT A BEAUTIFUL SPEECH!! EXACTLY WHAT THIS COUNTRY NEEDS!!

      • http://www.thebrothersfrost.com daxfrost

        +1 :)

  • kyle solms

    The message is perfectly clear and socially conscious, furthermore I think its a true reflection of how many people in this country think and feel. It is also quite refreshing to see a bank taking a more human approach to contributing to our national community by reflecting on our own history in such a direct yet sensitive manner. I am so profoundly sick and tired of the ANC’s innapropriate, self-centered and out dated oppinions being pushed down our throats. It more than boarders propoganda. This is still a free country but once the ruling party starts threatening our freedom of speach and censoring our media they threaten the very glue which binds us together constitutionally. For the sake of the many lives lost in struggles of the past this should not be accepted under any circumstance.

    • http://www.thebrothersfrost.com nickfrost

      Hear, hear! Thanks for commenting Kyol!

  • http://www.gmail.com ABE JANSEN

    I LOVE IT AND THE HELL WITH ZUMA AND HIS ANC